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  Data Ventures Solutions: Shopper Analytics  
  Data Ventures’ Shopper Analytics Suite are solutions to analyze shopper behavior to drive sales and increase revenue.  
     
     
 
         
The applications within Data Ventures’ Shopper Analytics Suite are solutions to analyze shopper behavior to drive sales and increase revenue.  Data Ventures’ iDV Shopper Analytics Suite is made up of Shopper Segmentation, Top Shopper Identification, Product Affinities, and Shopper Trip Mission Analysis.
 
  
     
 
Shopper Segmentation
 
    
  Shopper Segmentation  
 
  Shopper Segmentation
  Top Shopper Identification
  Product Affinities
  Shopper Trip Mission Analysis
  Data Ventures’ Shopper Segmentation Solution enables retailers to increase marketing and merchandising effectiveness through improved targeting and tailoring.  This includes analyzing behavior-driven shopper segmentation to identify top shoppers, classify price sensitivity and tiering for each household, and measuring each household’s trip-type.  

As a result, clients can understand which shoppers are truly important and which products matter most for their purchase patterns. Clients who have implemented the Shopper Segmentation solution have been able to better tailor promotions, in-store merchandising, and pricing to these unique shopper behaviors, increasing revenue and ROI.
 
  
 
 
iDV Solutions
 
 
    Efficiencies Suite
    Effectiveness Suite
    Shopper Analytics Suite
   
   Shopper Segmentation
Top Shopper Identification
    Product Affinities
    Trip Mission Analysis
    Product Analytics Suite
 
  
 
 
Call Us
 
 
   
Call iDV 888.431.2676 704.887.1001
Monday - Friday
8 AM - 5 PM EST
 
  
 
 
           
Efficiencies Suite Effectiveness Suite Shopper Analytics Suite About Us  
Out of Stock Trade Promotion Shopper Segmentation Overview  
  Category Overview Promotion Decomposition Top Shopper Executive Team  
  Assortment Brand/Package Switching Product Affinities Partners  
  Pricing   Shopper Trip Mission Analysis Contact Us  
  Store Clustering        
  Scorecards        
           
   
 
 
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