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  Data Ventures Solutions: Shopper Analytics  
  Data Ventures’ Shopper Analytics Suite are solutions to analyze shopper behavior to drive sales and increase revenue.  
     
     
 
         
The applications within Data Ventures’ Shopper Analytics Suite are solutions to analyze shopper behavior to drive sales and increase revenue.  Data Ventures’ iDV Shopper Analytics Suite is made up of Shopper Segmentation, Top Shopper Identification, Product Affinities, and Shopper Trip Mission Analysis.
 
  
     
 
Product Affinities
 
    
  Shopper Segmentation  
 
Shopper Segmentation
Top Shopper Identification
Product Affinities
Shopper Trip Mission Analysis
  Data Ventures’ Product Affinity application provides further insight into shopper behavior. Basket-level affinities allow manufacturers and retailers to see which products are being bought together during the same trip.  This provides insights into cross-promotion opportunities, as well as proximity merchandising opportunities to boost sales. 

Adding loyalty card analytics spotlights household affinities, which provides a view into what each household buys over multiple trips, giving broader insight into customer behavior.
 
  
 
 
iDV Solutions
 
 
    Efficiencies Suite
    Effectiveness Suite
    Shopper Analytics Suite
   
    Shopper Segmentation
  Top Shopper Identification
   Product Affinities
    Shopper Trip Mission Analysis
    Product Analytics Suite
 
  
 
 
Call Us
 
 
   
Call iDV 888.431.2676 704.887.1001
Monday - Friday
8 AM - 5 PM EST
 
  
 
 
           
Efficiencies Suite Effectiveness Suite Shopper Analytics Suite About Us  
Out of Stock Trade Promotion Shopper Segmentation Overview  
  Category Overview Promotion Decomposition Top Shopper Executive Team  
  Assortment Brand/Package Switching Product Affinities Partners  
  Pricing   Shopper Trip Mission Analysis Contact Us  
  Store Clustering        
  Scorecards        
           
   
 
 
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