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  Data Ventures Solutions - Effectiveness  
  Data Ventures’ iDV Effectiveness Suite is comprised of Promotion Decomposition, Brand / Package Switching, and our custom Trade Promotion Planning applications.  
     
     
 
         
The Effectiveness Suite uses POS/Scan and Loyalty data to gain understanding of shopper behavior before, during and after promotional events.  This analytical pathway helps our clients make actionable decisions to optimize promotions, improve effectiveness, and increase sales and ROI.
 
  
     
 
iDV Effectiveness Suite
 
    
 

 
 
Promotion Decomposition
Not all promotions are effective in driving incremental sales, units, and profits for manufacturers and retailers.  Two important negative impacts to understand are the effects of time-shifting of consumer purchases and product portfolio cannibalization. [...]
 
Brand / Package Switching
Data Ventures’ Brand Switching application allows clients to quantify the total effect and impact of promotions and pricing on competitors’ products during promotion event periods. [...]
 
Trade Promotion Analysis and Planning
Data Ventures offers Trade Promotion Planning and Optimization (TPM / TPP/ TPO) capabilities that help manage trade promotion planning and forecasting activities across your business, including optimization and budgeting. [...]
 
     
  
 
 
iDV Solutions
 
 
    Efficiencies Suite
    Effectiveness Suite
   
    Promotion Decomposition
Brand/Package Switching
    Trade Promotion Analysis
    Shopper Analytics Suite
    Product Analytics Suite
 
  
 
 
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Call iDV 888.431.2676 704.887.1001
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Efficiencies Suite Effectiveness Suite Shopper Analytics Suite About Us  
Out of Stock Trade Promotion Shopper Segmentation Overview  
  Category Overview Promotion Decomposition Top Shopper Executive Team  
  Assortment Brand/Package Switching Product Affinities Partners  
  Pricing   Shopper Trip Mission Analysis Contact Us  
  Store Clustering        
  Scorecards        
           
   
 
 
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