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    Heather MacIntosh
 
    
 
Heather MacIntoshDirector, Global Analytics
Data Ventures, Inc.

As global director of analytics, Heather MacIntosh is responsible for the company’s analytics and new product development initiatives. Working closely with our clients, our scientists and developers at Data Ventures she brings solutions to our customers in the areas of shopper insights, pricing and promotion, supply chain and vendor collaboration. Heather possesses 15+ years of industry experience, she joined Data Ventures in 1999 when Data Ventures was awarded the contract to manage the customer data warehouse for Delhaize America and was later promoted to global director of analytics.

She brought with her 7 years of experience in the CPG industry serving various roles within Acosta Sales and Marketing and Dreyer’s/Edy’s Ice Cream companies. Managing the Delhaize America relationship for the six years up to 2005 gave Heather a broad range of responsibilities as this key client represented a large portion of the company’s activities during this time and continues to be an important part of our business.

Globally, working with the Coca-Cola Company and the Coca-Cola Bottling Companies, Heather has provided shopper insights and analysis to retailers and suppliers in over 50 countries worldwide. Heather holds a bachelor’s degree in business administration from Wake Forest University and earned her master of business administration in finance at the University of North Carolina at Charlotte .
 
  
 
 
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